Primedia Unlimited, the advertising arm of Primedia Limited, has relocated to upmarket offices in the heart of Sandton in the building that has been branded as Media City. The move will allow Primedia Unlimited, which comprises ten thriving media companies, to bring their synergies under one roof. Media City now houses Primedia Unlimited, The Letter Corporation (TLC), Primall Media, Icon Media, Mamba Media, Primestars Marketing, Forecourt Media and X/Procure®. Wideopen Platform will remain in their existing offices as will new acquisition Primedia Lifestyle, who remain in their offices in Pretoria. “We have enjoyed exponential growth, both organic and through acquisitions over our two-year history and were bursting at the seams in our last home,” says CEO Ken Varejes. “We needed a home base to accommodate ourselves, future acquisitions, and staff members in an environment encouraging creative juices and synergies. Media City is large enough to offer that and is highly visible to our current and potential clients, building awareness of our considerable media offerings.” Primedia Unlimited shares Media City with sister companies Primedia Sport (formerly MegaPro) and Internet service provider, IAfrica. Primedia Unlimited’s new address is, Media City, 2 Pybus Road, Sandton and postal remains as P.O. Box 302, Rivonia 2146.