Divisions of the JD Group, the Bradlows and Morkels brands have chosen the Maxi Branding package because it is highly effective, highly exposed and provides excellent return on investment.
Jane Esterhuizen, merchandise and marketing executive Bradlows & Morkels says: “Taxis are moving billboards that can access specific regions for pinpoint consumer targeting. For Bradlows and Morkels the medium provides an opportunity to access various areas, reaching consumers who fall within our target audience. This type of marketing is innovative, and as the two brands have now joined forces to give the consumer ‘The Best of Both’, it is a perfect way of further enhancing their message of coming together to offer guaranteed quality, style and fashionability.”
“The exterior part of the taxi, for us, is critical. Having the branding inside the taxi, across every available surface of the interior also has legs, as it creates talkability within the commuter market.”
The media landscape is fragmenting at a rapid rate and this provides new opportunities for inventive thinking and campaigns that are highly targeted. With Bradlows and Morkels the Maxi Branding package on taxis ensures that the brands are not only seen but maintain top of mind position.
“In order for advertising to increase sales and enhance positive brand experience it needs to be relevant, strategic and targeted. The objective of the Maxi Branding package for the Bradlows and Morkels brands is to drive those exact results,” explains Jean Coetzee, general manager of Provantage Out of Home Media.
In this era of massive consumer choice, being an integral part of a person’s life has become even more important for brands. Maxi Branding on taxis allows for targeted brand messaging in specific zones to a select group of consumers.
For more information, visit
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