The revolutionary technology will unlock video content and will also reveal promotional offers and discount codes which the customer can use in-store to purchase key looks of the season at a reduced price.
“Our Cotton On customer is extremely savvy so we’re always on the hunt to find innovative ways to engage with them,” explains Cotton On Digitial and E-Commerce manager, Sameiko Slota. “Building on our huge mobile usage globally, it was important our new mobile APP played a part in our latest campaign.
By combining digital content in a bricks and mortar environment, Cotton On continue to prioritise for a digital shopping future and are leading the way in the changing environment of retail. Merging shopping and technology also allows customers to discover and engage with the brand and create a unique shopping experience for the modern consumer.
“I am really excited about the launch of our augmented reality campaign windows as it’s just the beginning of how this technology can be used to assist our customers as they shop with us, plus offering an element of surprise and delight to their shopping experience,” said Slota.
The user-friendly technology can be accessed by downloading the Cotton On smartphone application and placing the phone over the campaign image in the shop window, which will automatically unlock the video content and promotional code for the customer to use in-store.
For more information, visit
shop.cottonon.com.