Measuring just below 1000m2, the store offers a one-of-a-kind bridal shopping experience for the entire bridal party.

Olivia, the Bride&co Durban store manager, who has a specialist bridal background, said: “The focus is all on service and the experience, and finally it’s a high-caliber bridal store that caters to all markets including the fuller figure. Our reasonable prices and high-quality fabrics and designer labels will surprise and delight customers.”

Imagine it; as one walks in one is greeted by suave-looking men in suits and top hats, while porcelain floors and posh chandeliers set the scene.

On the Eurosuit side guys are welcomed to genuine leather couches and flat screen TV’s showing sport. Browse Italian Baldini men’s suits and tuxedos to hire or buy, and a full range of shirts, waistcoats, shoes, cufflinks, belts, cravats and pocket squares.

At Bride&co, fully trained bridal staff await the ladies with pre-selected dresses chosen according to their size, style preferences and wedding theme. Classic fit and flair, vintage, ball gown and mermaid are some of the popular styles to choose from.

With a six month, interest-free layby option, prices range from:

- Flowergirl dresses (R490);
- Special Occasion dresses (R590);
- Oscar Vitoni bridesmaids dresses with 20 colour variations (R1500 to R1900); and
- Oleg Cassini, Viola Chan and Bride&co wedding dresses (R2999 to R18 000).

But Bride&co offers much more than just dresses. It’s also a one-stop shop for bridal accessories and pre-wedding fun stuff for hen’s parties and bachelor’s. Choose from tiaras, jewellery, umbrellas, bird cages, Hush Puppy bridal shoes and much more.