Heineken unveils its ‘Open Your City’ campaign in South Africa

“We want the ‘Open Your City’ campaign to inspire them to break from their usual habits and to explore the unknown secrets of their cities.”

The new ‘Cities of the World’ TVC reminds consumers that every great city offers an endless adventure reinforcing that men of the world should never stop exploring their own urban back yard. One can watch the two minute ‘The City’ TVC here and unlock the cities of the world.

To celebrate the launch, Heineken^® has produced a range of limited-edition Cities bottles, each featuring one of 6six Global cities: New York, Shanghai, Rio de Janeiro, London, Amsterdam and Johannesburg.

From Wednesday, 1 October to Wednesday, 31 December, every Heineken^® City Edition bottle will feature a unique code under its bottle cap. Consumers who enter their codes via USSD to *120*222# will stand a chance to win a 72 hour, action-packed adventure in New York.

Heineken^® will also be hosting three epic events in Johannesburg, bringing the best of Rio, New York and Shanghai to life and celebrating Johannesburg as one of the greatest cities in the world.

To see what other exciting prices one can win, follow Heineken on Twitter, here and visit and like Heineken’s Facebook page.