“With 125 000 cars passing by every month, this section of the highway is highly visible to motorists. The wall mural was captivating without being too distracting for drivers, with clear, bold messaging and images,” says John Goncalves, media sales manager at Provantage Out of Home Media.
“In a city where advertising is jostling for the consumer’s attention, being innovative and adding colour to locations that are for the most part simply grey and functional, allows brands to stand out and be iconic,” says Goncalves.
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