Star Bread can be found on shelves in the East London, Queenstown and King Williams Town areas and is a strong value for money brand in the retail channel. Mister Bread is available in the Port Elizabeth and Umtata areas and is predominantly found in the informal trade.
“Following the acquisition we need to update the packaging with Premier’s details. We have also been investing in our facilities and the product quality that is offered to consumers has also improved in the past few months. This is the perfect time to revitalise Star and Mr Bread to meet evolving consumer needs and reflect the corporate strategy,” said Premier CEO, Tjaart Kruger.
“Whilst the appearance of both brands has changed; the quality, freshness and affordability which consumers have come to associate with Star Bread and Mister Bread will be maintained,” added Kruger.
Earlier in 2014, Premier also launched Blue Ribbon Bread in Port Elizabeth, East London and King Williams Town as part of an investment into the Eastern Cape which exceeds R10-million.
For more information, visit
www.premierfmcg.com, phone Premier customer care on 0860 122 300 or email
[email protected].