It showcases Engen’s extensive retail offering and reinforces it as the most convenient morning stop.
What a Wonderful World, the catchy track by Louis Armstrong, was used to bring the commercial to life and will no doubt have South Africans singing along.
The ad was directed by Kevin Fitzgerald of Egg Films with Left Post Production, Stash Studios and Black Ginger handling post-production.
Credits:Client: Engen Petroleum
Retail Marketing Manager: Godfrey Vilikazi
Retail Brand Manager: Tsholo Tiro
Brand Communications Executive: Andrea Lambert
Agency: FCB Cape Town
Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris
Art Director: Janine Caboz
Copywriter: David Bassett
Strategy: Robin Nixon and Krystal Schroder
Account Management: Nadja Srdic, Jonathan Chipps and Charlotte Holsten
Production House: Egg Films
Director: Kevin Fitzgerald
Producer: Jon Ronbeck
Post Production: Left Post Production/Stash Studios/Black Ginger
Music: Louis Armstrong
To view the advert,
click here.