Lipton Ice Tea are creating awareness for their ‘Taste the brightside’ competition where users can win various prizes. New Wave Outdoor Media cabs provided Lipton ice tea with the platform to deliver a strong visual prescence on the streets of Cape Town, Durban and Johannesburg during the festive season. The cabs will be highly visible at all the major summer destinations, and being mobile, they will be able to reach more people than the usual static print advertising.

Roger Freeman, brand manager of Lipton Ice Tea, on their decision to work with New Wave Outdoor Media, says, “Lipton Ice Tea decided to use New Wave Outdoor Media for an awareness driving campaign over the summer months of December 2014 to February 2015. With the ability to deliver the striking images required for the brand, New Wave Outdoor Media assisted in wrapping 29 taxi cabs in the bright yellow of Lipton Ice Tea for summer. There are 11 cabs in Cape Town and Durban and seven cabs in Johannesburg.”

“With the flexibility to designate the areas we would like to focus on and with the busy summer months on the coast in mind, Lipton Ice Tea decided to skew the split for this campaign to the coastal regions of Cape Town and Durban,” says Freeman.

Warren Weiner from New Wave Outdoor media on having the opportunity of working with Lipton Ice Tea, says, “It's a privilege for us to be working with a international brand such as Lipton Ice Tea, It was a natural fit for them to choose the metered cabs medium as they were looking to target a large quantity of people over the festive season.”

Lipton Ice Tea provides a refreshing pure taste that bursts with the flavours of tea extract and fruit. Infused with trusted ingredients, Lipton Ice Tea quenches thirsts and revitalises with just the right level of sweetness.

Freeman on working with New Wave Outdoor Media, says, “The end product looks amazing, it was prompt, bright and on point. We will be enjoying increased exposure at relevant times throughout the summer months.”