Right now in a country where less than 20% of households will have broadband connectivity by 2018, 90% of the adult population are reached by radio.

The On Air Radio Conference is thus a must-attend event for those who programme radio, sell radio or buy radio airtime.

The line-up covers:

Creative radio advertising: The lifeblood of any successful advert, campaign or investment. We hear from a leading creative director followed by a critique of current radio advertising by a panel of experts. How to design an effective radio campaign; how to brief the agency or station; how to judge a good and a bad radio spot.

How to buy radio easily? Some dissenters say it’s becoming too fragmented with the proliferation of stations. Some say it’s getting too expensive. An interactive panel discussion with leading media agencies will look at building real synergies between a good radio campaign and complementary media as well as the art and science of promotions and sponsorship.

Voices of veterans: Legends of radio have a wealth of experience in the radio industry. Their love for the medium endures and, being radio people, they love to reminisce and provide their thoughts on how the industry has changed and where it is going. The discussion will also look at the changes in technology and where they see the future of radio and in particular, the role of on-air talent in a rapidly evolving industry.

Programme manager’s mandate: A panel discussion touching on issues like managing talent, getting the line-up right, achieving optimum station sound and the tricky and sometimes tense relationship with the sales team all whilst managing client and listener expectations.

Internet radio vs Broadcast radio - some see Internet radio as the next big thing – a new way of delivering content to a very broad audience. Others see it as being limited and not a viable business opportunity. Where are the gaps that Internet radio fills, that traditional radio is not serving? Experts and pioneers make a case for their own business models and share their views on the future of radio and content deliver.

Event: On Air Radio Conference
Date: Friday, 17 April
Venue: RoomFive, Rivonia Boulevard, Rivonia
Time: 09:30 to 15:00
Cost: R1095 ex VAT

For more information on the On Air Radio Conference, phone Marcia Minnaar on +27 11 280-5770 or email [email protected].