Bluesouth is a full-service digital marketing company based in Cape Town. It has significant experience in search engine optimisation (SEO), pay per click (PPC), social media optimisation (SMO), online media planning, buying, management, tracking & analysis, and web design and development.
Bluesouth recently merged with Shake Interactive in Edinburgh to form a R90 million-a-year online agency.
The company attributes its success to its team of vibrant, dedicated search engine optimization and PPC analysts. Bluesouth’s online marketing activities are carried out in-house, including search engine algorithms and user behaviour, content writers and link builders. It also has a team of dedicated web developers and programmers who specialize in building search engine friendly websites.
The company has clients in financial services, tourism and leisure, online sales and real estate, and the legal profession, amongst others. Over the years Bluesouth’s experience in different markets has grown, allowing for its client base to expand significantly. The company believes that effective internet marketing requires skills, passion and hard work – but most of all, creativity. It nurtures a culture of free thinking and the sharing of ideas and expertise between staff specialising in different areas.
Bluesouth takes a holistic approach to its clients’ brand – after identifying the target audience and competition, it moves to creating a positive branding for the client with web site marketing components. For more information about Bluesouth’s services, email
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