South Africa’s oldest and largest advertising group, Draftfcb South Africa, was established in 1926 by Eric Lindsay Smithers. Since then the company has consistently ranked as one of the country’s top three agencies.
Draftfcb South Africa specialises in the provision of integrated, media-neutral marketing communication solutions, spanning all channels of communication. Areas of expertise include the traditional, full-service above-the-line advertising services that include media, strategy and research and are provided by the groups advertising agencies – Draftfcb Johannesburg, Draftfcb Cape Town, and Draftfcb Durban. Brand and communication strategising and media planning is done through Draftfcb Headspace.
Draftfcb South Africa attributes its success to the visionary influence of its various leaders, its ongoing investment in technology, its highly creative and relevant product, and most importantly, the professionalism and dedication of its people.
Notable milestones include designing the first coin with South Africa’s new Coat of Arms in 2000, and producing one of South Africa’s largest outdoor murals for First National Bank to cover two of Soweto’s water towers, among others.
Draftfcb’s client portfolio boasts some of the biggest brands in the country - Toyota SA, Vodacom, First National Bank, Uthingo Management (National Lottery), Siemens, Tiger Brands, Cadbury’s South Africa, Shoprite, Distell, Santam, Unilever, Kraft, SC Johnson, Telkom and SABC.
For more details log on to
www.draftfcb.co.za