Studies have shown that women are more likely to try facial regimens from close friends and family before going to a professional for advice. Olay Regenerist looks at the common myths that women make when it comes to skin care.

Myth: I don’t have to change my products when the season changes

Spending just a few minutes outside on a cold day can have an effect on one's skin almost immediately: areas that are not covered up start to sting, feel dry and tight. If one stays in the cold for too long, it can lead to broken vessels that can create redness and bruising on the face.

Using products like Regenerist Micro Sculpting Cream Moisturiser with a SPF15 or higher will help protect skin from UV damage during cold and sunny days. A deep moisturising night cream will also help keep skin hydrated and flexible. Look for the one that contains glycerine (to draw moisture into skin), petrolatum (to prevent moisture loss) for optimal hydration such as the Regenerist night cream.

Myth: There is no right or wrong way to apply face cream

Contrary to popular belief, there is a correct and incorrect way to apply moisturiser. Always wash one's hands before applying any skin product to prevent infection of any kind. Take the correct amount of the cream with oen's fingertips and apply it to the face, avoiding the eye area.

Use an eye cream to moisturise and nourish the skin around the eyes. Dot the cream an inch away from the eyes to avoid irritation. Start with the centre of one's face, applying the product up and stroke upward so that you don’t pull the skin down. Make sure you apply the cream evenly and massage it very lightly. Never rub the cream as this can contribute to your skin sagging. If your skin looks and feels too oily use a tissue to absorb the excess.

Myth: I don’t need eight hours of sleep to look good

There is truth behind the term 'beauty rest'. While one sleeps, one's skin and bodies are in repair mode. Not getting enough sleep can lead to a number of skin issues. Some show up immediately and others are the result of weeks, or even years, of insufficient sleep. One may start to see more fine lines and saggier skin. One's skin is also more vulnerable to moisture loss and may be slower to heal from sunburn.

Using products such as Regenerist Regenerating Cream Cleanser will help to exfoliate dead skin with a facial scrub to stimulate skin’s radiant complexion. Follow that with a moisturiser like the Regenerist Micro-Sculpting Cream Moisturiser containing Niacinimide that will both brighten the skin when it looks duller than usual. It is important that one follows a night regime before one goes to bed, this can assist in one's skin looking healthy in the morning. One should always take off one's make-up before going to bed and ensure that one cleanses one's skin properly and use moisturiser every night. Do this at least 20 minutes before one goes bed to allow for the moisturiser to be absorbed.

For this, one can use the Regenerist Regenerating Cream Cleanser combined with the Regenerist Night Cream to give one that healthier glow in the morning.

Over the years, Olay has introduced products that have proven to help fight the look of skin fatigue and boost skin’s responsiveness to anti-aging ingredients, energising skin’s appearance for visibly firmer, younger looking skin that’s full of energy.

Olay’s essential ingredient - Niacinamide/Vitamin B3 - is supported by over 15 years of data, proving its ability to restore and strengthen skin’s protective barrier. oducts such as Regenerist have key ingredient to promote skin surface exfoliation and improves both skin hydration and skin barrier function.

For more information on Olay. visit www.olay.com.