Kinaya, based in Kampala, was formed in 2009 and currently has 11 employees. They specialise in social media, digital creative development, branding and PR with a client list that spans financial services, telecommunication, hospitality, public health, retail & entertainment. Kinaya are in their second year of working with Stanbic Bank Uganda, TBWA’s biggest Pan-African client.
“We are excited about the impact that the Kinaya team will have on our business in Uganda. Our belief is that it places focus in the correct areas. The African ad industry is growing – especially in the digital space – and our affiliation with Kinaya will give us the specialist support needed for both existing and prospective clients”, said Graham Cruikshanks, TBWA’s director of Africa Operations.
The partnership further endorses TBWA’s commitment to driving a digital capability across the continent and follows the launch of TBWA’s Digital Arts Network which will proactively stay in tune with the diverse digital demands of African-based clients and consumers.
TBWA’s Africa network comprises of 18 offices in 15 countries outside South Africa.
“Being part of a global agency network gives us an added advantage to be exposed to a wide offering of specialist services. We are really excited about this venture and look forward to expanding our services and digital offering in Uganda”, said Olga Mugyenyi, creative director and co-founder of Kinaya.
Kinaya have a long-standing relationship with TBWA\ Limelight – the Network’s existing agency affiliate in Uganda and they already collaborate on a number of projects including Stanbic Bank. The affiliation now allows the two agencies to provide a stronger combination of integrated services, with the potential to enhance existing and prospective business in Uganda.
For more information, visit
www.tbwa-africa.com.