Each recipient walked away with a Gold Loerie, plus R50 000 courtesy of Adams & Adams attorneys.
In their short careers, these talented creatives have each won an impressive number of awards from major shows, including Cannes, D&AD, and One Show, and, of course numerous Loeries.
With a “hatred for bad advertising”, Mhlungu has made it his life mission to create ads that people will love. After graduating from Vega, he cut his teeth as an intern at Ogilvy Johannesburg, joining FCB as a copywriter, and as a testament to his talent, spent time working at FCB New York - a definite highlight of his career. He has worked on big name brands like Coke, Old Mutual, KFC, Toyota, and Vodacom.
Sindhi is a bit of an elusive character, choosing to let his work do the talking. Getting a leg-up in the industry at Lowe Bull, he worked on brands like Nike, Axe and Sunlight from early on, moving to FoxP2 where Captain Morgan, Dove, Ster-Kinekor, and The Times, got his magic touch. His current duty as copywriter at Network BBDO includes creating award-winning work for Mercedes-Benz, Chicken Licken, Pepsi, and Virgin Mobile.
“Adams & Adams is passionate about supporting home-grown talent and has always focused on ensuring the protection of brand names, designs and the intellectual property of innovators,” says Mariëtte du Plessis, senior partner at Adams & Adams. “There is a wealth of young talent in the South African brand communications industry, and we believe that it is important to nurture this talent to grow the next generation of Loeries Grand Prix winners.”
Nurturing new talent lies at the heart of the Loeries and has been a key focus since the awards’ inception. Developing and supporting these young creatives ensure an exciting, inspired future for an industry built on fresh, creative ideas, and the Adams & Adams Young Creatives Award is key in achieving this.
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