And ended Sunday night with a massive showing of no less than 15 mentions in the last half hour, also winning the only SA
Gold’s in both TV Commercials and Branded Content.
Says Alistair King, chief creative office at King James Group: “It was a very satisfying result for us, not just because we did so nicely on Sanlam and Santam, but because of the sheer number of integrated campaigns we did that were recognised. It’s a very clear affirmation for us that we have a good thing going here, in our group and with our clients.”
By the end of the weekend, the final tally was six
Gold, seven
Silver and five
Bronze awards as well as five craft certificates for work across Sanlam, Santam, Johnnie Walker and
5FM. The strength of the agency’s big integrated campaigns further evidenced by the awards won across a number of different categories:
- Sanlam One Rand Man winning Gold in integrated and branded content, and silver in social media, digital integrated and PR; and
- Johnnie Walker Walker Wager winning Bronze in both digital and branded content.
Entries included work from all companies across the group, including King James advertising, King James II, RSVP, Atmosphere Communications, Society, PUNK and Hammer Live Brands.
For more information on The King James Group, visit
www.kingjames.co.za. Alternatively, connect with them on
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Twitter.