Following the success of the first three seasons of this original, home grown show,
Ultimate Braai Master have yet again raised the bar with viewership numbers having more than tripled, with well over a million viewers tuning in to see the fourth season of
Ultimate Braai Master, Game On on e.tv every Sunday. The repeats on Saturdays have proven equally popular, and this officially makes the
Ultimate Braai Master one of the country’s most watched shows. These numbers aren’t only good news for the producers because by marrying branded entertainment with all the action on the show, it’s great news for the sponsors too.
In a recent deal, and one that adds to the existing smorgasbord of sponsors, one of South Africa’s leading retailers, Game, has come on board as a partner for next year’s series. Says Elizabeth Ric Hansen, Game’s Marketing PR & CSI manager: “With our range of camping, braai and leisure goods, coupled with our newest addition; a full food offering, it makes perfect sense for Game to partner with
Ultimate Braai Master for an exciting season 5. We look forward to the alignment this show has with our brand and customers and seeing how we can further leverage the opportunities this partnership presents.”
Executive producer, Peter Gird is just as thrilled; “A retail platform like Game offers all our sponsors the opportunity to leverage their products in-store and we are very excited about Games food offering which will be showcased in Season 5.”
Season 5 of
Ultimate Braai Master, sponsored by Game, Coca-Cola, Robertsons Herbs & Spices, Suzuki and KWV is officially on the cards with lots of new tricks and exciting destinations.
Entries for Season 5 opened on Sunday, 6 December
For more information, and to enter,
visit the website. Alternatively, connect with them on
Facebook or on
Twitter.