The annual awards continue to entrench digital marketing as a continuously evolving and ever-growing medium, as adjudicated by a panel of industry experts from across the digital spectrum. The Bookmark Awards have steadily grown in importance on the local calendar, and the quality of this year’s judging panel is a reflection of this progress.
John Dixon, CEO of Saatchi & Saatchi Brandstock, in his role as the jury president, will oversee all judging assisted by three jury chairs in the publishers, marketers and builders divisions – including Deirdre Ingpen, head of commercial at 24.com; and Kerry Friend, executive creative director at Isobar SA.
“It is exciting to once again be a part of the Bookmarks jury. Together with the strong panel of judges, I look forward to seeing the innovation and creativity present in this years entries,” says John.
John is a board member of the Association of Communication Agencies (ACA), has served on the Financial Mail Adfocus and Finweek AdReview jury panels and is once again acting as the jury president of the Bookmark Awards.
Kerry heads the innovation programme NowLab, aimed at accelerating innovation through technology. Deirdre has been head of commercial for South Africa’s largest digital publisher for four years, giving her an excellent grasp of the digital publishing industry and where it is going.
The first of two rounds of judging take place remotely, where judges independently score entries online. In the second round, the judges discuss and debate each entry before allocating final scores. Final scores are to be signed off by the jury president.
“We are excited about the quality of this year’s entries and to showcase the innovative ways in which digital advertisers adapt to a rapidly changing industry. We believe that our panel of judges will bring unique and interesting perspectives to this year’s awards, owing to their various roles and experience within the industry,” says Josephine Buys, IAB SA CEO.
Judges for the marketers panel:
- Paul Binikos, Quirk
- Nkanyezi Masango, Y&R
- Pete Case, Gloo @ Ogilvy
- Phillip Ireland, Ireland Davenport
- Bronwen Auret, MetropolitanRepublic
- Eric van Rookhuyzen, MECGlobal
- Nalisha Lalloo, Pernot Ricard
- Muzi Khuzwayo, Freelance
- Dan Pinch, King James/Society
- Ryan McManus, Native VML
- Ben Evans, Ogilvy
Judges for the builders panel:
- Camilla Clerke, hellocomputer
- Gareth McPherson, Publicis Machine
- Shaune Jordaan, Saatchi & Saatchi Synergize
- Sammy-Jane Every, World Wide Creative
- Antonio Petra, Rocketseed
- Kabelo Moshapalo, TBWA Digital Arts Network
- Miles Murphy, Liquorice
- Ivo Brodnik, Freelance
- Jakes Redelinghuys, Rogerwilco
- Andy Gilder, Publicis Mahcine
Judges for the specialist panel:
- Hannes Prinsloo, Opera
- Yaron Assabi, MMA
- Alex van Tonder, Woolworths
- Andy Gilder, Publicis Machine
- Matthew Arnold, Native VML
- Leila Davies, WWC
- Graeme Stiles, Quirk
- Victoria Smith, Saatchi & Saatchi Synergize
- John Beale, MECGlobal
- Natasha Fourie, TheSpaceStation
- Brent Tollman, TBWA Digital Arts
- Melissa Attree, Ogilvy
- Warren Moss, Demographics
- Brian Carter, Liquorice
- Stephen Buchanan, Manmademedia
- Dylan Kruger, M&C Saatchi Abel
- Ruaan Uys, Isobar
- Prof. Melius Weideman, Cape Peninsula University of Technology
- Willem Labu, Flint n Tinder
- Evan Summers, Saratoga Software
Judges for the publishers panel:
- Claire Cobbledick, Gumtree
- Marc du Plessis, Caxton
- Lisa MacLeod, TMG
- Wesleigh Lloyd , Metropolitan Republic
- Alistair Fairweather, Publicis Machine
- Moshoeshoe Monare, Times Media
- Annel Malan, eNCA
- Peta Krost-Maunder, Freelance
- Tanya Pampalone, Conversation Africa