For the 2008 Standard Bank Pro20 cricket series, Standard Bank has adopted an integrated online social marketing strategy as part of the ‘We got the Kaboom’ marketing campaign.
News of the 5th annual series is smartly packaged in an information rich Social Media Press Release (SMPR). The custom created SMPR is a marketing first for South Africa and includes multimedia content as well as links to the various Standard Bank Pro20 online social networks.
As the communication landscape changes and new, cutting edge ways of consuming information emerge, brand custodians and marketing professionals need to re-think the way they format and deliver news.
The Standard Bank Pro20 Series runs from the 26 March to 25 April, the new generation limited-overs format of the Pro20 Series guarantees fast and furious action. For this reason, the 2008 ‘We got the Kaboom’ marketing campaign incorporates a comprehensive new media strategy set to deliver speedy, smart content and encourage maximum supporter participation. In another South African first, every match will be live blogged by a team of bloggers.
The social media strategy also takes into account the mobile market and in a quest to maximise the supporter network even further the Standard Bank Pro20 series will also interact with cricket supporters using the MXit mobile platform and WAP.
Standard Bank's involvement in South African cricket at domestic and international level was propelled to greater heights with the launch of the Standard Bank Pro20 Series in 2004. Delivering a new phenomenon known as "sportainment", the Standard Bank Pro20 Series has added another dimension to domestic cricket in South Africa. At the 2007 Sunday Times/Business Times Marketing Excellence Awards, the Standard Bank Pro20 Series campaign was awarded both the Marketing Excellence Gold and Grand Prix awards in Sports Sponsorships.
standardbank.socialmediarelease.co.za/pro20