SABC Television Sales has decreased its advertising Long Term Rates by an average of 15%, in the interest of good business practice.

Gab Mampone, Group Executive: Commercial Enterprises: SABC, says, "The SABC appreciates the difficulties faced by the South African advertiser, brought about by power outages, escalating interest rates and soaring fuel prices.

"We value our business partners and to support them, and forge new relationships with others, we have reduced the SABC's long-term advertising rates," he says. "Our Long Term Rates reduction compliments the SABC's current value for money proposition," he adds.

The SABC is also endeavouring to contain its per channel rates month-on-month, 2008 versus 2007, to a maximum of 10% from July until November 2008. "Advertisers are urged to act now and make their bookings," Mampone concludes.