Filled with content celebrating the last days of summer and the Easter season, the magazine is now available and is free to all Smart Shoppers, on a first come first served basis.

A solutions-driven magazine, Fresh Living actively engages with consumers, sharing inspiration for accessible weeknight meals, money-saving recipes, healthy eating plans and up-to-date reports on topical issues. The March issue will include a ‘visit’ to editor Justine Drake’s house to celebrate a colourful Easter with family and friends; a selection of stir fry recipes that are the perfect any-time summer meal – quick, healthy and delicious; a look at seemingly odd ingredients in classic recipes that make them shine; and of course loads of chocolate and the perfect Easter gift guide.

The magazine’s increased print run also means an increase from 100 to 140 pages and an opportunity to showcase more food and entertaining, health and beauty, home, décor and gardening, family and kids, and other content relevant to Pick n Pay’s wide range of shoppers. In the March issue that means, over and above all the food and Easter content, the magazine will include a look at consumer rights, how to deal with high blood pressure and a clever girls guide to investing.

John Brown Media South Africa, publishers of Fresh Living since its launch in November 2007, believes the magazine is a testament to the power and success of content marketing with research showing that 81% of readers buy products based on what they read in the magazine. The increased print run means the magazine will now reach an estimated audience of 2.5 million readers, making it the most powerful form of marketing engagement across both customer and consumer food magazines in the country.

Says Pick n Pay’s Group Executive: Marketing, Adrian Naude, “Our readers love that moment when they can sit down, take their new magazine out of its cellophane and enjoy some me-time reading SA’s best and most down-to-earth food mag. And that’s why we are doing this – so that so many more of our customers can enjoy that moment too.”

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