The new deal encompasses prominent on-and off-air exposure for Amstel as the sole associate sponsor of Lip Sync Battle Africa, the hit format that is currently garnering positive reviews and ratings on MTV (DStv channel 130). Amstel’s exposure includes integrated sponsorship bumpers and a guaranteed presence in MTV’s dynamic digital assets including online, Facebook and Twitter.

“VIMN Africa and Amstel are focused on bringing exceptional experiences to consumers across South Africa and Amstel’s support of the Lip Sync Battle franchise reflects our own commitment to creating unique content and initiatives that resonate with our audiences,” comments Strini Naicker, senior commercial director, VIMN Africa. The partnership enables Amstel to extend its consumer reach and strengthen the brand for continued growth.”

Commenting on the move, Dimakatso Mofokeng, senior brand manager, Amstel said: “Amstel supports South African music and we believe that Lip Sync Battle Africa is a great opportunity to demonstrate our dedication. Through the partnership we are able to align ourselves with a like-minded brand and do what we do best - amplify music initiatives. We want our consumers to have quality experiences with our quality beer.”

Airing weekly on MTV (channel 130 on DStv), Lip Sync Battle Africa is the local format of the global hit series Lip Sync Battle, and debuted on MTV on 14 April 2016. The show is hosted by South African actress and TV presenter Pearl Thusi alongside Nigerian superstar and “Koko Master” D'Banj. 

For more information, visit www.mtv.co.za . Alternatively, connect with them on Facebook or on Twitter.

*Image credit: Nick Boulton