“We are proud of the market leaders in our portfolio having retained their rankings through clean paid-for copy sales, but even more so of our portfolio for expanding its content reach across digital platforms,” said Charlene Beukes, Media24 Lifestyle’s general manager. “The level and scope of engagement with content across all the brand properties have become the new audience currency for magazine publishers globally.”
In the April to June quarter, the Media24 Lifestyle portfolio saw total average daily unique web browsers grow by 33.7% against the previous quarter, average monthly page views by 39.3% and newsletter delivery by 13.6%.
At the newsstand, six out of the Top 10 performing titles in the paid for copy sales stakes for the market overall (consumer magazines with a cover price) are published by Media24 Lifestyle. The first four positions are taken up by Huisgenoot (219 309), YOU (116 560), Kuier (98 138) and Move! (90 644), with tuis/home (81 769) in sixth place and SARIE (71 125) in seventh.
Kuier (fortnightly) remains the largest selling women’s magazine in the market, and overall the third largest after the publisher’s flagship weeklies Huisgenoot and YOU. SARIE is once again the best-selling Afrikaans women’s glossy, without any bulking up with the likes of back issues or free copies.
“When we add a still solid total readership of 13.4 million (AMPS January –to December 2015) across the portfolio, a highly active social media audience that has increased by 42% year-on-year by the end of June and is fast closing in on the seven million mark and the high attendance figures at our events, there is healthy growth in our reach to bigger audiences of highly engaged and loyal audiences. Particularly at a time of rapid audience and commercial migration to the digital arena,” Charlene said.