Automotive Business Review (ABR) is a refreshing and upbeat monthly review of the automotive industry, from A to Z. Written and presented in a clear, crisp, anecdotal style, the publication imparts information to the busy automotive executive in easily digestible bites.
Posted to over 12 500 influential executives in the automotive, fleet and related industries with an average of over five readers per copy, this equates to over 65 000 captivated readers in the industry. Coupled with the glossy, 100-paged publication's cast iron assurance that the editorial and advertisements have a significant influence on purchasing decisions, and a positive subliminal message for the brands,
Automotive Business Review is the ideal vehicle for those with something to say.
Based on the
ABR’s proprietary data base, market research indicates that the profile of a typical
ABR primary reader is:
*Wealthy, experienced, executive, male.
*35 years or older, earning in excess of R360 000 p.a.
*The owner, chief executive, director, or decision maker.
*Often changes his motor vehicle.
*Frequently goes on vacations, weekenders and breakaways.
*Is interested in motor sport and sport in general.
*Is progressive, innovative, and despite already having achieved a lot, remains passionately aspirational.
*Loves (and buys) the good things in life.
ABR readers will enjoy the publication's: informative, relevant, and well-written articles; not-so-serious take on life; broad coverage of the automotive industry; informed comment; information on vehicles and components; analysis and updates on the parts industry; and articles on quality, technical, safety and lifestyle issues. The title also offers daily news updates to readers' email addresses; cutting-edge reporting, eco news and more.
For more information, call 011 656 2198 or visit
www.abr.co.za.