Turner produces and sells content, and creates leading brands and channels as it seeks opportunities to further grow its presence on the ground and increase revenues across all its platforms. These include CNN International, Cartoon Network, Boomerang, Boing, Toonami, and TCM, among others.
Pierre Branco, vice president and general manager of Southern Europe & Africa for Turner, says the organisation’s increased presence at this year’s market celebrates its growth on the continent and its commitment to provide the content and channels that viewers want to watch. “This is evident in the current standings of our channels, with CNN International as the leader in international news, which is a wonderful performance and something of which we are extremely proud.”
"Also performing at the top of its category are the kids’ channels, Cartoon Network and Boomerang. They continue to hold the number one and two spots within the kid's segment,” Branco adds.
In addition to these leading brands, Turner is also showcasing a range of channels with a slate of original new programming, for distribution across the continent, including Boing, a kids’ channel featuring international content, and Toonami, a channel dedicated to superheroes.
“Boing is already available in key markets such as Nigeria, Zambia, the Seychelles and in French-speaking Africa, and we are currently in negotiations to expand its distribution. Toonami was launched earlier this year across France and French-speaking Africa. We are confident that its superhero content will resonate in our key markets, as action-driven shows perform well among our young audiences across the continent,” continues Branco.
At this year’s DISCOP market, Turner’s objective is to showcase its general entertainment channels, including its young adult channel, Adult Swim, the premium movie and drama channel TNT, and comedy channel Tbs. The company has also expressed a strong commitment to invest in exclusive content with a high production value.
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