Trader’s Friend is a proudly South African business to business trade publication. This BEE compliant member of the EBI and the Franchise Association is endorsed and supported by the Services Seta.
It is an ABC-accredited publication, distributed to the top 10 700 entrepreneurs nationally via registered mailing, individually addressed, reaching into the heart of rural South Africa. It has a strong presence and influence among the country’s ‘Black Diamonds’, and offers vast exposure to your brand, business or franchise nationally - particularly if your company’s objective is to target previously disadvantaged individuals, as it is the only trade magazine with an audited classification of ‘controlled free distribution to individuals’ in the abovementioned market. While
Trader’s Friend is a trade publication, it also serves as a vehicle for inserts, wobblers, wash line banners and posters which ensure a huge consumer reach in the region of 5.6-million people per month.
Trader’s Friend is South Africa’s largest and only mailed, ABC certified publication aimed at non-urban independent retailers. The industry has undergone dramatic changes in recent times, resulting in a much more focused bottom-end sector. The publication caters for this retail sector, which has historically been difficult to reach - both geographically and numerically - by manufacturers.
Trader’s Friend is published monthly, providing strong brand information, written in an easy yet informative style. Circulation has been fine-tuned to reach 10 000 stores nationally. These stores are estimated to be responsible for 85 to 90% of brand purchasing through wholesalers nationally, and the magazine is posted to personally addressed individual store owners at registered postal addresses. This quality distribution platform, coupled with a time-proven historically successful editorial menu, guarantees
Trader’s Friend’s advertisers the penetration they need.
For more information, call 011 781 2969 or email
[email protected].