Boy In The Picture is Lewis's music video for Kid Crème and Jolyon Petch, the first New Zealander to top Australia’s ARIA club charts. The pop song features vocals from Sian Evans, the multi-platinum former Kosheen lead singer.
Filmed over three days in Cape Town with Arcade Content, Lewis's music video follows a young boy as he salvages stuffed animals from a dump before escaping to a kingdom of teddies. MTV United Kingdom featured
Boy In The Picture in its 'Hottest Music Videos' section, while global trade Shots wrote, 'Every kids' dreams are answered in this teddy-heavy promo'.
Boy In The Picture
This is just the latest in a string of music videos for Lewis. Destiny, his sci-fi Cassper Nyovest music video with Goapele, trended at number one on YouTube in August in South Africa, while Alikiba Seduce Me, a Tanzanian music video, reached one million views (in 38 hours) and has over five million views on YouTube after being online for three weeks.
At the 2017 Loeries Awards, for the second year in a row, Lewis was awarded in the music video category; a Bronze for Nasty C Bad Hair. He also won Gold, four Silvers, two Bronzes and a Craft at the Loeries for his brand films with Cassper Nyovest for Sanlam and King James, and with Kwesta and Dabone for Volkswagen and Ogilvy Cape Town.
You can watch more of Lewis's music videos here.
For more information, visit www.arcadecontent.tv. Alternatively, connect with them on Facebook, Twitter or on Instagram.