The donation of R150 000, made to the Red Cross War Memorial Children’s Hospital, will contribute to the launch of the first child-produced radio station, where patients get trained as producers and presenters to assist other patients in alleviating their anxiety and loneliness while spending some time in the hospital.
Luane Lavery, brand communication manager for kulula.com, says, "kulula.com is delighted to support this pioneering project as part of our corporate social investment initiatives. The project connects directly with our brand promise, which strives to connect people in a fun way. It is our hope that RX Radio will do exactly this."
"Being in hospital is never easy, and we hope that the radio station will make patients, parents, health workers, and other children better understand the experience of being in hospital and illness by enhancing their lives while having some fun too," adds Lavery.
The radio platform will enable the patients to share their experiences, concerns, and questions with parents, health professionals, and other children. It also aims to help sensitise parents and health workers in dealing with children’s experiences of illness within a hospital environment.
To further strengthen the four-year-old partnership between the Red Cross War Memorial Children’s Hospital, kulula.com will support the organisation with the expansion of the existing Oncology ward in the near future. This will aim to further strengthen and position the hospital as a leading centre for childhood cancer treatment in Africa.
For more information, visit www.rxradio.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.