In July, Money was introduced to the Sunday Times audience of more than 3.8 million readers. The Sowetan audience of more than 1.4 million readers will benefit from the content edited by Laura du Preez and her editorial team, which includes senior writer Angelique Ardé.
Reardon Sanderson, group GM: sales and marketing at Tiso Blackstar, says that in only a short while, Money has cemented itself as the leading resource of personal finance information and advice for Business Times readers, which Sowetan readers will now enjoy as well.
Du Preez says that personal finance content should be presented to readers in plain, jargon-free language to keep it as relevant and accessible as possible.
She adds, "Sowetan Money is an exciting addition to the Tiso Blackstar Money platform as Sowetan readers deserve, but often aren’t the focus of, good credible information on managing their personal finances in a country with so many unique challenges and opportunities – from black tax and ponzi schemes to the powerful force of Stokvel savings."
Du Preez is a member of the Financial Planning Institute and holds the Certified Financial Planner® designation. She also contributes to two financial planning textbooks published by Lexis Nexis.
Apart from featuring in the print title, select Money content will also be available on the SowetanLIVE website, which attracts more than 1.9 million unique browsers and an excess of 16 million page views per month.
The new look SowetanLIVE website site has page layouts that automatically adjust, aiming to make articles easier to view on any mobile device and has also been optimised for fast loading speeds with low data usage.
For more information, visit www.tisoblackstar.com.