At the end of December 2017, Netwerk24 subscriptions totalled 28 535, compared with 19 340 in December 2016, equating to a growth of 48% year-on-year.
"What the figures are showing is very exciting. It means we are giving our market what they want – an abundance of quality journalism in Afrikaans, from news to lifestyle, at a very affordable price. In addition, we deliver news as it happens 18 hours per day, seven days a week," says Ernie Roworth, Netwerk24’s general manager.
The Netwerk24 channel offers readers access to R1 000 a month’s worth of content for R99 a month.
Since the magazine migration towards the end of 2017, Netwerk24’s traffic has experienced a boost from 1.1 million unique browsers in August to 1.5 million in November, with page views growing from 8.5 million in August to 13 million in November 2017.
The news channel reached 36 000 unique browsers on the Netwerk24 app and nine million page views, compared with 30 000 unique browsers and 8.7 million page views in August 2017. According to Netwerk24, in November 2017, Netwerk24 was the 13th largest website in the country.
"Although our desktop and mobile web traffic went down to 1.2 million in December 2017, traditionally a downtime due to the holiday season, we saw big growth on our app, reaching 41 000 unique browsers and 10.3 million page views. This was most likely due to people preferring the app while on holiday, as well as to excellent engagement on our content surrounding the ANC elective conference," adds Roworth.
"We have seen growth every month since May 2016 when Netwerk24 was a news site only," says Roworth. "The addition of the magazine titles and regional news content will continue to be a drawcard for our market. As a result, we forecast continued growth this year."
"We will carry on with our various marketing and advertising campaigns to make sure that the market is aware of the offer, and will continue to investigate new and creative ways to make Netwerk24 accessible to the market. We will also invest in new content streams and offerings as well as special editorial projects to provide value to our readers," concludes Roworth.
Ads24 manages advertising sales for Netwerk24. Individuals can visit www.ads24.co.za for further details.
For more information, visit www.netwerk24.com. You can also follow Netwerk24 on Facebook, Twitter or on Instagram.