Only six Grand Prix Awards, the highest accolade at the Loeries, were awarded in total. Nando’s partnered exclusively with the Sunday Times to promote the '#rightmyname' campaign, which aimed to correct the exclusion felt by millions of South Africans when their names were reflected as errors by spellcheck.
"We’d like to congratulate Nando’s, and the creative team at M&C Saatchi Abel, on their award as recognition of the effectiveness of their creative work," says Reardon Sanderson, GM group sales and marketing at Tiso Blackstar.
"We’d also like to congratulate and thank media agency The MediaShop for a relationship that allowed the Sunday Times to prove the on-going power of print, along with our commitment to print innovation," adds Sanderson.
With Sunday Times readership in excess of two million people, and reach that extends across race, age, income and gender demographics, the Nando’s '#rightmyname' campaign gained broad and effective exposure.
More than 70 000 unique names were added to the '#rightmyname' database and were available for download in online dictionaries.
"For a very progressive, dynamic brand like Nando’s to invest in a newspaper campaign shows that print continues to deliver major impact in this country," Sanderson says.
"A newspaper is not something that disappears with a click. It’s a physical product that can be handled and shared within households across South Africa, often being kept in homes for days. It’s what makes print such an effective advertising medium," concludes Sanderson.
For more information, visit www.rightmyname.co.za. Join the conversation by using the #rightmyname hashtag on Facebook or on Twitter.