"The Essentials reader is an ambitious modern woman with an ‘I can do it myself’ attitude. She is mindful, she’s open to alternative healthcare options for her and her family and she’s taking control when it comes to home renovations," says Caxton Magazines’ editorial director Frith Thomas.
"Research tells us that the Essentials reader is openly optimistic about the housing market; she’s taking charge of the preventative health care of her family, she wants tips on saving money and time, more plant-based alternatives in her diet, and is, without question, tech-savvy," Thomas adds.
Essentials editor Kate MacFarlane says, "A few years ago, the idea of a nurse coming through to your home or office to provide you with a vitamin-infused IV drip or the addition of oat milk in the fridge would be seen as ludicrous. But this is what the modern woman looks like, and we’re adapting our content to remain relevant in her life."
The new Essentials will retain reader favourites like career tips and advice, self-quizzes, real reader’s stories and meal ideas.
Anton Botes, general manager of Caxton Magazines, adds, "The Essentials brand has been in the country for around 25 years and has been a staple and reliable friend to many women over the years. We’re excited to strengthen that bond by taking the new look product to market at the end of this month — initial feedback from our advertisers has been extremely positive."
For more information, visit www.caxtonmags.co.za. You can also follow Caxton Magazines on Facebook or on Twitter.