Have you been eager to know the stories that made waves this week? Just sit back and relax, we’ve got all the news you need.

Here are five of the stories that have been #trending this week: 

1. Understanding the POPI Act: 10 FAQs answered

The Protection of Personal Information (POPI) Act aims to encourage the protection of personal information by private or public users. 

The Act is well on its way to being implemented in South Africa, but before it is, check out this list of frequently asked questions to make sure you — and your business — are 100% prepared.

media update took some time to study the biggest misconceptions about the Act and compile the most important facts about it. 

2. Five marketing tips you can learn from Nando’s 

Marketing strategies from Nando’s are most likely to have an effect on audiences; they are engaging and packed with sataric sentiments.  

For many people, Nando’s is the epitome of savvy marketing in South Africa. The brand’s witty adverts and social media presence have made its marketing strategies the envy of many businesses.

There are so many tips you can learn from Nando’s to skyrocket your marketing campaign, and we’ve got the top five right here.

media update takes a look at how Nando’s is always getting it right. 

3. Three reasons why you should use live reads for radio advertising

On radio, there are many ways you can place your advertisement — and one of those is live reads. 

Live reads for radio advertising are not to be confused with placed adverts. These adverts are reads that are produced and mastered by the owner of the brand or service, while a live read is delivered by a radio presenter live on-air.

media update shares some insight on why live reads are the way to go.

4. Infographic: Tackling Gen Z marketing

The influence of Gen Z is growing — a generation that explores without fear or favour. 

No generation has been more empowered than this one. The rise of technology has given them a new found freedom that has allowed them to break away from traditional media channels.

They have a choice of what content they want to consume, how they want to consume it and when — on a platform of their choice. 

media update takes a tour of the Gen Z space, infographic style.

5. Four dangers of influencer marketing

Influencer marketing has become one of the hottest trends of the year, but there are some dangers! 

When a brand has a paid partnership with a social media influencer, it is important to remember that this person is a representative of your brand.

So if they do things that you don’t want to be associated with, you might find yourself in an influencer-induced crisis.

media update takes you through the ups and downs of using influencers. 

What are your  thoughts on this week’s trending stories? Let us know in the comments section below. 

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Now that you’ve been updated on the latest trending news, it’s time to up your game. See which  Five content marketing metrics you need to measure
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