"The Smile 90.4FM family are thrilled to have won in the Best Multi-Channel / Promotion," says Smile 90.4FM managing director Lois O'Brien.
"Our philosophy is to put smiles on listeners' faces not only through entertainment, but also by adding real value to their lives. In a time where the world has been so uncertain, it is great to see radio being the antidote that everyone needs," adds O'Brien. "We will continue to be committed to not only making a difference to our listeners but to radio as a medium."
"The multichannel promotion category truly showcases how radio weaves itself into all media platforms, from on-air to social through video to interactive and culminating in an event," says Smile 90.4FM programme manager, Naveen Singh.
"Smile 90.4 FM has embraced this innovation and continues to deliver on all aspects with great creativity. This is a great acknowledgement from our peers to be doing it the best in South Africa," concludes Singh.
Smile 90.4FM says that its team will continue to push the boundaries and offer listeners "unique and life-changing competitions, while still entertaining and being a constant companion for all listeners".
For more information, visit www.smile904.fm. You can also follow Smile 90.4FM on Facebook or on Twitter.