"We can't predict the easing of the current lockdown, so transitioning this eagerly anticipated industry event to an online series is the most sensible way to move forward," says Taryn Westoby, head of Arena Events, which manages the Future of Media event.
"This also ensures that media and marketing professionals will continue to have a platform for engagement on industry issues and innovation," adds Westoby.
The virtual series, tailored for the media, marketing and advertising communities, has indicated that it will continue to host industry experts and icons in a programme of knowledge-sharing, debating, learning and collaboration.
The Future of Media digitised series will kick off at 10:00 with a session titled 'Adapt and Thrive'.
According to the session, brands that can weather the storms of disruption brought about by technology, globalisation and national pandemics are those with a future. In the media and content world, the session hosts say that we need to be ever mindful of the 'next big thing' and what it could mean for our business.
The hosts encourage individuals are encouraged to join as they delve deeper into advertising anthropology, trends and trend spotting, the changing ways of media consumption and consumer behaviour, as well as the adoption of tech in the new world.
Panellists in the discussion, moderated by Pearl Sokhulu — managing director at
Vuma 103 FM — will include:
- Bronwyn Williams — trend translator and future finance specialist at Flux Trends
- Chris Botha — group managing director at Park Advertising, and
- Claire Luella Denham-Dyson — head anthropologist at Demographica.
The complete
Future of Media digitised series and speaker line-up will be published on the
Future of Media Conference website. Partners of the
Future of Media digitised series include Everlytic, Proudly SA, The Mediashop and WAN-IFRA.
For more information or to register, contact
[email protected].