BabyYumYum says that over the past four years, the website has established itself as the top parenting portal for trusted expert advice and lifestyle content, and has grown a loyal online community of over 250 0000 engaged parents, grandparents and caregivers.

The publication says that its awards aim to empower parents with information supplied by other parents who understand what they're going through, while also celebrating the big, small, local and international brands that make parenting a little easier.

The magazine adds that each brand on the shortlist was personally recommended by one of the parents that make up BabyYumYum's audience and it was up to this trusted group of parents to vote and decide on the winners.

The winners are as follows:

Best Bath Range: Johnson’s Baby
Runner up: Epi-max

Best Wet Wipes: Pampers
Runner up: Huggies

Best Disposable Nappies: Huggies
Runner up: Pampers

Best Baby Bum Cream: Bennetts
Runner up: Sudocrem

Best Cloth Nappies: Bam+Boo Baby
Runner up: Bumblebee Babies

Best Nappy Bin: Tommee Tippee
Runner up: Angelcare

Best Potty: Fisher-Price
Runner up: Bumbo

Best Nappy Bag: Snuggletime
Runner up: Bambino

Best Bottle: Tommee Tippee
Runner up: NUK

Best Pacifier: NUK
Runner up: Tommee Tippee

Best Sippy Cup: Tommee Tippee
Runner up: NUK

Best Utensils: Pigeon
Runner up: Munchkin

Best Bottle Warmer: Philips AVENT
Runner up: Tommee Tippee

Best Electric Steriliser: Philips AVENT
Runner up: NUK

Best Teething Product: Teejel
Runner up: Ashton & Parsons

Best Manual Breast Pump: Lansinoh
Runner up: NUK

Best Electric Breast Pump: Medela
Runner up: Tommee Tippee

Best Car Seat: Chicco
Runner up: Safeway

Best Pram: Chelino
Runner up: Joie

Best Baby Wearer / Wrap: Ubuntu Baba
Runner up: Snuggletime

Best Baby Monitor: Angelcare
Runner up: Tommee Tippee

Best Babyproofing: Safety 1st
Runner up: Bambino

Best First Aid: Dettol
Runner up: Elastoplast

Best Maternity Vitamin: PregOmega Plus
Runner up: Pregavit M

Best Stretch Mark Product: Bio-Oil
Runner up: Happy Event

Best Maternity Underwear: Carriwell
Runner up: Yummy Mummy Tummy

Best Maternity Clothes: Mr Price
Runner up: Cherry Melon

Best Baby Retailer: Baby City
Runner up: Babies R Us

Best Baby Essentials Pharmacy: Dis-Chem
Runner up: Clicks

Best Children's Clothing: Ackermans
Runner up: Woolworths

Best Infant Formula: NAN
Runner up: Novalac

Best Baby Cereal: Ceralac
Runner up: Futurelife

Best Kid Ready Meals: Purity
Runner up: Woolworths

Best Kid Snacks: Squish
Runner up: Purity

Best Mom Skincare: Nivea
Runner up: Eucerin

Best Mom Makeup: Revlon
Runner up: MAC

Best Mom Haircare: Organics
Runner up: Dark and Lovely

Best Kid Yoghurt Brand: Danone Nutriday
Runner up: Parmalat

Best Medical Aid: Discovery
Runner up: Momentum

Best Kid Toy Brand: Fisher-Price
Runner up: Lego

Best Kid Beverages: Ceres
Runner up: Purity

Best Bank: Capitec
Runner up: FNB

Best Cellphone Network: MTN
Runner up: Vodacom

Best Family Car Make: Toyota
Runner up: VW

Best Kid Suncare: Everysun
Runner up: Eucerin

Best Feeding Pillow: My Brest Friend
Runner Up: Snuggletime

Best Kid Nasal Spray: Sterimar
Runner up: Bennetts

For more information, visit www.babyyumyum.co.za. You can also follow BabyYumYum on Facebook, Twitter or on Instagram.