Families will compete for a weekly R50 000 prize and an overall prize of R500 000. The Sanlam-sponsored game show will see the families take part in a series of fun challenges to educate contestants and viewers about smart money and financial management.
Expert financial coaches will be on hand to support the families and share insights.
Sydney Mbhele, chief executive of brand at Sanlam, says, "Financial education has a massive impact on the financial security and prosperity of South Africans. Knowing how to successfully budget, manage debt and spending, invest and save can help this generation (and generations to come) become financially confident and resilient."
"We are hoping that this family show will be a powerful way to transfer financial knowledge. Financial coaching will be built into the show's narrative to help people make the right simple choices in terms of their spending, buying, investing, insurance, etc. — simple choices with powerful long-term results," adds Mbhele.
"This is extremely important, as households are figuring out ways to deal with a fragile economic environment, exacerbated by the pandemic," says Mbhele.
Helga Palmer, e.tv head of local productions, says, "Investing in the lives of our audiences is of great importance to us. When formidable brands such as e.tv, Sanlam and Universal Productions come together to create content that serves the viewer, great things can transpire."
"We look forward to how the
Sanlam Moola Money Family Gameshow will teach families of all ages across our mother brand and our Openview platform to manage their personal resources wisely," concludes Palmer.
The show will issue its call to entry on Thursday, 28 January, with filming starting on Monday, 1 March.
Individuals who would like to enter are encouraged to visit
www.sanlammoolamoney.co.za or contact
[email protected].
For more information, visit
www.sanlam.co.za. You can also follow Sanlam on
Facebook or on
Twitter.