Ziqubu completed her internship and went on to produce and co-host some of
YFM's flagship shows. In 2016, she left
YFM to join
5FM as a producer. Thereafter, she joined Primedia Broadcasting as
947's execution specialist where she managed its commercial and programming campaigns.
"To be part of a brand that is one of the greatest pioneers of South African youth culture is monumental. Needless to say, I couldn't pass up the opportunity to return to the place that ignited my love for radio. I look forward to rejoining the
YFM family, breaking boundaries and taking the brand to new heights," says Ziqubu.
YFM's managing director Haseena Cassim says, "In understanding the need for a more robust content development focus, Ziqubu's name was top of mind when the position opened."
"I watched Ziqubu and her content wizardry, with awe, from afar in my early years at
YFM. Her post
YFM experience and natural rapport with talent and peers creates the perfect combination to take on the challenge of meeting the audience expectations. I am delighted to have such a fiercely passionate and driven woman working alongside me in creating great radio," concludes Cassim.
Listeners are encouraged to tune into
YFM on 99.2 or via streaming on its website, app or DStv channel 859.
For more information, visit
www.yfm.co.za. You can also follow
YFM on
Facebook,
Twitter or on
Instagram.