A widely experienced BAFTA-nominated filmmaker and award-winning executive producer, Cherrington has more than 10 years' worth of experience winning and delivering returning business in the United Kingdom and United States across multiple unscripted genres.

Prior to Red Rock Films, she was creative director at 360 Production (now Rare TV) and oversaw the rapid growth of the company. This included a range of returning series, including:
  • Mountain Vets for BBC2
  • The Nile: Egypt's Great River with Bettany Hughes for Channel 5
  • Egypt's Unexplained Files for Discovery Science
  • Chitty Flies Again with David Walliams for Channel 4
  • Eyewitness: D Day for National Geographic, and
  • Lockerbie: The Unheard Voices for Channel 5.
At Icon Films, Cherrington will report to CEO and co-founder Laura Marshall and joins the leadership team of Lucy Middelboe, commercial director and Andie Clare, director of production with immediate effect.

Cherrington says, "The opportunity to lead a truly independent company with the ambition, resources and vision to build a new generation of returning brands for the United Kingdom, SVOD and United States markets is incredibly exciting in a time when the whole content production landscape is changing and expanding."

Laura Marshall, CEO of Icon Films, concludes, "At a time of renewal, we are delighted to welcome Belinda to Icon Films. She brings creativity matched with clarity of purpose and a reputation for being an inspiring and supportive leader who shares our values and vision for the future."

For more information, visit www.iconfilms.co.uk. You can also follow Icon Films on Facebook, Twitter or on Instagram