"A great radio station is one that listens to its audience and Smile 90.4FM has done just that. We have remained innovative and implemented changes to make an even better station for Cape Town," says programme manager Naveen Singh.
According to the station, radio stations traditionally talk to their listeners but
Smile 90.4FM has done it differently by reaching out to its listeners to ask the following questions:
- How have your lives changed?
- What are your expectations?
- How can Smile 90.4FM be better for you?
The station says that its listeners wanted more of their favourite music, songs to sing along to, and an entertaining breakfast show. Furthermore, they wanted to hear the news that impacts their lives and more chances to win more prizes.
Smile 90.4FM responded to the requests by making five changes to its show, including:
- 50 minutes of non-stop music every hour (weekdays from 09:00 to 15:00)
- guaranteed 20% more fun and entertainment in Smile Breakfast with Bobby and Lindy
- more of the songs listeners love and sing along to
- news every hour and on all social media, and
- more prizes and winners.
"In this ever-changing environment we live in, the only constant is change. The need to be innovative and creative and constantly exceed our listener's expectations is paramount," concludes
Smile 90.4FM's managing director Lois O'Brien.
Additionally, the station has encouraged its listeners to introduce their friends to 'Make the Switch to
Smile 90.4FM' and win R10 000. All they have to do is Whatsapp 'Switch' and their friend's name and number to 082 9904 904.
For more information, visit
www.smile904.fm. You can also follow
Smile 90.4FM on
Facebook or on
Twitter.