MonetizeMore is a Canadian-based ad optimisation business that focuses on increasing the ad revenue of large traffic websites.

According to the company, it does this through programmatic advertising, by use of automated technology for digital (online) media buying.

The company's suite of Software as a Service (SAAS) solutions include, amongst others, its bespoke AdX and Header Bidding auction technology to serve ads to the right user at the right time and at the right price.

According to PubGuru, its reporting tool centralises client ad revenue sources into an intuitive dashboard that helps them stay on top of industry trends — while at the same time uncovering ad revenue issues and opportunities.

The global increase in digital advertising also means an increase in ad fraud, which is estimated to cost advertisers and brands USD$ 44-billion in 2022. MonetizeMore says that its ad engineering teams ensure that client's ad revenue is protected by Traffic Cop, which through advanced machine learning and sophisticated fingerprinting algorithms, can identify and block ad fraud.

The application, designed by MonetizeMore, is a fraud traffic suppression tool that is designed for ad tech and it won a Google Innovation Award in 2020.

"We're excited about our partnership with SiSebenza in South Africa," says Julio Monzon, president and COO of MonetizeMore.

Monzon adds, "We know that local understanding and relationships in new markets enable our access and growth exponentially. SiSebenza's excellent track record of working with global disruptors in the local market gives us an important edge in bolstering ad revenues for digital publishers in South Africa and into the continent."

Monzon says that emerging markets like South Africa are five to seven years behind the rest of the world in programmatic advertising.

"Our technology can accelerate the monetisation of the online advertising value chain, which becomes an economic driver for local businesses and the South African economy," says Monzon.

"If you're hitting USD$ 1 000 in ad revenue per month, you're ready for a programmatic monetisation partner," adds Mmusi Maimane, who became a partner and shareholder in SiSebenza in January 2022.

Maimane says that MonetizeMore understands developing economies, as well as developed ones.

"I'm excited to bring MonetizeMore to South Africa," says Maimane. "The team has been working in Latin America with unbelievable success, especially in Brazil, which is the sixth-largest advertising market in the world."

Maimane adds, "This is accounting for over half of Latin America's advertising spend. Some of their publishers there are reporting ad revenue increases of 300%. I'm looking forward to unlocking that kind of growth for local businesses."

According to the company, SiSebenza has a history of creating significant social and economic change through its philosophy of investment partnerships.

"SiSebenza works in partnership with successful and well-funded global organisations, including global unicorns," says SiSebenza founder Andrew Robinson.

Robinson concludes, "We bring disruptive technology and innovative businesses and opportunities to the exciting and complex African market and lead them in setting up local operations. This is by connecting them to capital, infrastructure, local expertise and networks."

MonetizeMore launched in 2010 with technology built by its founders. Today, the Google Certified Publishing Partner runs a virtual office of 210 employees globally, who work with more than 750 publishers in over 30 countries.

In 2021, MonetizeMore was recognised by The Globe and Mail as one of Canada's Top Growing Companies due to its three-year revenue growth rate of 108%, which has taken the company’s gross revenue to USD$ 83-million.

For more information, visit www.monetizemore.com. You can also follow MonetizeMore on Facebook or on Twitter.