Procter says, "As chief revenue officer for the Primedia broadcasting division, Xoko successfully expanded our revenue base and deepened our stakeholder relationships. His exceptional business acumen and entrepreneurial approach to sales and marketing spearheaded the stellar results the company posted for 2021 / 2022."

"Xoko will continue to lead the execution of Primedia Broadcasting's growth strategy in addition to his new responsibilities across the group. He will lead the development and deployment of sales and marketing strategies, as well also the extension of our 360-degree solutions for our clients seeking the multi-platform solutions that Primedia is fast developing a reputation for delivering on," adds Procter.

Xoko is an international executive and has led businesses in:
  • South Africa
  • the United Kingdom
  • France, and
  • Portugal.
Locally, he has held senior sales and marketing posts at Netstar, Cisco, MTN and Gijima. He is a business development and entrepreneurship guru and also the author of The Young Entrepreneurs Playbook.

Xoko says, "I am delighted to take on this new position and the faith that Procter has shown in me is both humbling and inspiring. Primedia is set for great heights and I am proud and ready to be part of this bright future."

According to Primedia, Diamond is well known for her extensive sales and management experience within the media industry. She has a strong track record of meeting and exceeding revenue targets. 

Over the course of her twenty-five-year career in the media industry, she has developed sales and marketing solutions for multi-channel businesses. Diamond is an inspiring leader and has built diverse and highly talented teams.

Diamond says, "Primedia is a phenomenal group and to be part of this team is the pinnacle of my career. I look forward to helping drive and optimise revenue opportunities, advance Primedia Broadcasting's business development growth strategy and maximise its share of revenue in the broadcasting industry."

"My experience in conceptualising — and implementing highly integrated multi-platform campaigns with leading media brands connecting extensive nets of customers — has positioned me very well for this exciting new challenge at Primedia," concludes Diamond.

For more information, visit www.primediabroadcasting.co.za. You can also follow the Primedia Group on Facebook or on Twitter.