If you want your stories to reach readers, it is essential to understand where
readers from different generations consume the news.
Yet, it is even better to write content and distribute it in such a way that allows for all
generations to read it and be engaging with your content.
Now, before we jump into the article, let's just take a look at how different generations consume news
Now that we know how these generations consume news, let's take a look at three ways to bridge the gap between them:
- Baby Boomers still stick to traditional media, but they are also active on social media.
- Gen Xers mainly get their news from TV and social media.
- Millennials tend to source their news from streaming platforms and podcasts.
- Gen Zers get their news from social media and they tend to not watch TV.
1. Consider posting news on social media
It can be so easy to leave social media off your news distribution list, but if your main target audience is Baby Boomers or even Gen X, reconsider this — these generations are extremely
active on social media platforms.
According to Statista, 78% of Baby Boomers
and 76% of Gen Xers
make use of Facebook, meaning that a big
chunk of this generation is active on some sort of social media platform. Therefore, a great way to ensure that your news reaches more people is to consider distributing it on social media. Why, you ask?
Well, simply because most
spend a lot of time on social media to begin with, so meet your audience where they are.
2. Be concise
If there is one thing that all
generations can agree on, it is the importance of accurate and ethical
reporting. A great way to bridge the gap between different generations is by reporting on news using facts
and easy-to-understand language
Baby Boomers, Gen Xers, Millennials and
Gen Zers do not like content that contains misinformation, disinformation or fake news
. However, this is also something that can sometimes divide
generations as some of them are not able to spot fake news at first glance.
Generations like Gen Z and Millennials grew up with digital news dissemination, which makes them more verse in spotting fake news. This can then cause frustrations with generations that know when something is fake news or not. So if you want your reporting to bridge the gap, just stick to factual and honest journalism
3. Be aware of how to use inclusive language
As a journalist, reporter, writer, or content creator, you know how one simple word in a sentence can make all
the difference to the reader. Making use of inclusive language
and being socially aware
when reporting the news is a sure way to bring all
So, when you are reporting on a story about the LGBTQ+ community, be sure to use the correct terms in a respectful manner and use inclusive language. This is a great way to ensure that all generations will feel valued, heard and respected.What are some other ways you think journalists can bridge the gap between how generations consume the news? Be sure to let us know in the comments section below.
*Image courtesy of Pexels