The team asks, "Can a company that develops a technological product, which helps thousands of businesses around the world to manage and scale their sales processes, organise a week-long on-site event and shoot a documentary series about it?"

The answer is yes, adds the team.

Five companies participated in the event, hailing from:
  • Spain
  • Lithuania
  • Brazil
  • New Zealand, and
  • the United States of America.

Agata Zborowska-Krzyzok, project manager of the team says, "We wanted to carry out a project that would increase awareness of our brand and at the same time promote our company's values and motto, which is to live and work on their own terms."

Zborowska-Krzyzok adds, "In addition, the formula we have chosen for both the event and the documentary series will allow us to help companies that need such support to develop and scale their sales processes."

According to the group, international event and top sales professionals from all over the world in Wroclaw — in addition to long-time sales and cold mailing professionals who have been working with the company for a long time. Experts such as Josh Braun, Jason Bay and Nick Cegelsk (Founder x Host of 30 Minutes to President's Club) took part in the event.

The trio are specialists who conduct workshops and training all over the world on a daily basis, says the group.

The first discussions about implementing the project took place at the beginning of the year.

"We wanted to create a project that was not a classic marketing activity. When we talked about the event and the documentary series that would be based on it, we could only name a few companies in the United States that had done something similar," says Cathy Dawiskiba, CMO of Woodpecker.

The Woodpecker Cold Email Camp assumed that event participants would come to the company's headquarters for an entire week.

From Monday, 12 September to Friday, 16 September, entrepreneurs from around the world gained knowledge about sales and cold emailing. These skills included:
  • prospecting
  • targeting
  • copywriting
  • messaging, and
  • sending.

The documentary was inspired by Netflix productions. The event itself was just the beginning of the project, which will culminate in a documentary series produced during the event, adds the group.

It will include parts of videos from experts' presentations, as well as video footage of participants sharing their experiences about building their businesses.

Woodpecker CEO Matt Tarczynski says, "For the Woodpecker Cold Email Camp, we will invite five teams from around the world to learn how to sell or scale their sales processes with guidance from experts. A documentary series will be created based on the footage we record during the event."

"We will do this so that any entrepreneur who wants to grow their business can watch this series and gain the knowledge that will help them grow their own business," concludes Tarczynski.

The documentary series will be released in late 2022 and early 2023.

For more information, visit www.woodpecker.co. You can also follow Woodpecker on Facebook, Twitter or on Instagram.