The deal will bring premium content such as the globally celebrated series Luther, Orphan Black and Jo Jo and Gran Gran to the South African platform.

According to the brand, the deal marks the first sale of BBC Lifestyle's local commission Homegrown Tastes South Africa.

Pierre Cloete, commercial director for Africa at BBC Studios, says, "This deal marks the first with Viu and the first sale of our local commission Homegrown Tastes South Africa."

Cloete adds, "I'm excited for new audiences to discover BBC Studios' world-class content and enjoy our incredible local and British storytelling on the Viu platform."

Ryan Solovei, country manager for South Africa at Viu, says, "We are always looking to provide quality content for our audience base. This deal marks the first of its kind. This is an indication that there is growth and further opportunities in what is and will continue to be a dynamic entertainment market."

"This is an indication of Viu's commitment to South Africa and Africa at large," concludes Solovei.

Viu, PCCW's leading pan-regional over-the-top video streaming service, is available in 16 markets across:
  • Asia
  • the Middle East, and
  • South Africa.

Viu has 58.6 million monthly active users as of December 2021.

For more information, visit www.viu.com. You can also follow Viu South Africa on Facebook, Twitter or on Instagram.