For the rest of the world, this move has major significance too, says the platform.
Leslie Adams, sales director at Reach Africa (media experts within the streaming category), adds that this landmark about-turn will — for the first time ever — allow the streaming platform to be measured and audited alongside live TV by an independent third party.
Adams says, "For far too long, the world of streaming had cloaked its numbers in secrecy, only releasing viewing figures when it suited it to do so. Perhaps this is understandable to an extent; when numbers dip, share prices drop, as we saw recently when Netflix announced a decline in subscribers."
"But this shift towards greater transparency means that it is feeling confident, and will now allow it to access prized, more sizeable TV advertising budgets. You can expect this to open the floodgates, with others big players following suit," concludes Adams.
For more information, visit
www.reachafrica.com.