media update's Alrika Möller removes the mystery of Over-The-Top Technology in media here: Over-The-Top technology is actually
quite simple. It refers to
providing content over the top of
already existing Internet services for your convenience.
Basically … It means streaming!
Yes, that includes Netflix, Disney+ and all the streaming services providing us with series and movies. But they are not the
be-all and
end-all of streaming.
Streaming occurs when you listen to your favourite radio station on your laptop or when you listen to a podcast live. Whenever you are
consuming broadcast media via the Internet — and not the traditional methods like TV or radio — you are streaming via OTT technology.
This tech is used by the provider,
not the streamer. You just access it from their platform — whatever platform it may be. Therefore, you can access the broadcast at the time and place that suits you. It is all about
convenience.
Is broadcast tech still a mystery to you? Drop your questions in the comments, and let us help you out! Want to stay up to date with the latest news?
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*Image courtesy of Canva