According to the platform, its free pitch generator tool uses artificial intelligence and autoregressive language processing models to create formatted, human-like text that is pitch-ready.

The platform says that users will simply need to enter a few details into a simple form, including descriptions of the product, service, or story they are pitching. The generator will then turn those answers into an engaging pitch ready to send to journalists and content creators.

The tool is powered by GPT-3, a state-of-the-art language processing AI model developed by OpenAI. Press Hook adds that the model is capable of replicating human-written copy and is used widely in language translation, language modelling and generating text for other applications such as chatbots and automatic email responses.

This falls part of the platform's series of automated tools for users on the platform, which is designed to help brands and agencies streamline and refine their media outreach capabilities.

In January, the company also launched a press release generator that operates in a similar way, allowing users to create compelling and engaging press releases at the click of a button.

"Journalists dread receiving cold pitches that are not relevant to their beat," says Michelle Songy, CEO and founder of Press Hook. "We addressed a pain point for journalists and PR professionals alike by helping get well-written pitches into the hands of the right media contacts."

"Our tool takes the guesswork out of writing a meaningful pitch by helping brands and PR professionals generate their pitches with the structure, style and content they need to be successful," adds Songy.

"We help with every step of the pitching process — from identifying an interesting, newsworthy pitch angle to drafting the pitch itself. This is also in personalising it to a specific target and finding relevant contacts to send it to," Songy says. 

"Our focus is on quality, not quantity — and definitely no blast pitching — to ensure the results are meaningful. Our tools are a resource to help educate brands and PR professionals so they can engage with media purposefully, which leads to better results," concludes Songy.

Press Hook is a two-way media relations platform that invites anyone from startups to publicists to pitch newsworthy stories, such as announcements and product launches, to an audience of relevant journalists and writers ready to create content.

The platform launched in 2020 and facilitated more than 5 000 media placements in 2022 for its growing user base.

The free online pitch generator tool is now available to use here. 

For more information, visit www.presshook.com. You can also follow Press Hook on Facebook or on Twitter.