This partnership will aim to leverage the strengths of both companies to provide a unique and comprehensive press release distribution service to clients operating in the lusophone market.

The new service will strive to provide businesses, organisations and individuals an integrated and comprehensive solution for distributing press releases in Portuguese to media outlets across:
  • Angola
  • Mozambique
  • Cape Verde
  • Guinea-Bissau
  • São Tome, and
  • Principe.

According to the duo, the lusophone region is growing economically and has significant potential for investment and trade.

According to the World Bank, this African region has shown significant economic dynamism in recent years, with a GDP growth rate of 2.8% in 2021 — despite the challenges posed by the Covid-19 pandemic.

This growth is driven by various sectors such as energy, tourism, agriculture and the service industry, making it an attractive destination for investors and entrepreneurs, adds the duo.

"We believe in the power of collaboration and are thrilled to partner with On Time to launch this groundbreaking lusophone press release distribution service in Africa," says Eloïne Barry, CEO of AMA.

Barry adds, "As this region continues to experience economic dynamism, this new service will provide businesses and organisations with the necessary communications support to effectively reach their target audiences across the region."

The partnership will see the two agencies bolster their media network to over 5 000 journalists in their database, including noteworthy media from:
  • Mozambique
  • Angola
  • Cape Verde
  • Guinea-Bissau, and
  • São Tome and Principe.

As the first women-owned lusophone platform for press release distribution service in Africa, this partnership also aims to promote gender equality in the African media industry and empower women entrepreneurs in the region.

"We are excited to join forces with African Media Agency to launch this important initiative," says Carolina Barros, CEO of On Time.

Barros concludes, "It's a complementary part of the PR service we use to provide to clients. We believe that this service will increase visibility for businesses and organisations operating in the Lusophone market and contribute to the development of the media industry in the region."

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