In the golden age of pen and paper writing tips on the best of pen and paper were given, but in the digital age, we need tips on apps.

Because who doesn't like a handy app?

Because of what copywriters do and how they do it, we need to understand that time and efficiency is of the essence. Deadlines are short and jam-packed with lots of creativity and planning needed to meet them.

So let's streamline the copywriting process with Jané Rossouw from media update:

For the headlines

Sometimes we have the best content. It can be perfectly written, researched and is very relevant to the topic at hand. But then we can only come up with a mundane headline.

We all know that if a heading is not eye-catching, the chances of it being read are very low. That is where CoSchedule Headline Analyzer comes in.

This nifty app helps copywriters find the perfect balance in their headlines by providing the following:
  • word balance
  • sentiment
  • character count
  • clarity
  • headline type
  • word count
  • skimmability, and
  • reading grade level.


For the big words

Remember in school when teachers taught us all about synonyms and antonyms? Most of us didn't think about it again, but those that went into copywriting face the problem over and over again.

  • "What is that one word?"
  • "There is a similar word, but that fits better with the context …", and
  • "What is the exact opposite of this word?"

Does this sound familiar? We thought so.

A handy app that helps with this is Thesaurus.com. The app provides users synonyms and antonyms to words that they are using but that does not quite fit the context.


For the flow

The flow: Yes, that which can either make or break copywriting. Copywriters can have every word, character and mention down on paper, but if it makes sense or if it reads easy is an entirely different matter.

Because of the limited amount of characters and words copywriters work with, it is important for the flow of their content to be above par. This is where Read-able can help.

The app gives insight into:
  • Stats — word count, total syllables and sentence count
  • Text density — words per sentence, syllables per word, words per paragraph, characters per word, paragraphs count and sentences per paragraph
  • Results in-depth — Flesch Kincaid Reading Ease, Flesch Kincaid Grade Level, Gunning Fog Score, Coleman Liau Index, SMOG Index and Automated Reability Index


For the rhyme

Have you ever had those days where content accidentally keeps on rhyming? It is not like you are doing it on purpose, but rather it magically turns out that way.

Here's the issue though: You have one more word that needs to be added but you just don't know how to fit it with the rhyme.

Don't fret, modern-day poet, because you have RhymeZone that you can consult with.

This app enables users to find the perfect word to keep a rhyme and rhythm going. It has a few options such as:
  • near rhymes
  • thesaurus
  • phrases
  • mentions
  • descriptive words
  • definitions
  • homophones
  • similar sound, and
  • same consonants.

Do you make use of any nifty copywriting apps? Leave their names below in the comment section.

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*Image courtesy of Canva